Creative Brand Photography Project
I loved this creative brand photography project with Laura, the creative force behind her graphic design and website business.
Laura faced a challenge common to many solopreneurs: trying to build visibility and generate leads with only a single selfie to use on her website and social channels. Do you know the feeling?
Her confidence was low after having her children, but Laura was determined to give her business the tools it needed to grow.
With my creative brand photography package, we captured a wonderful range of professional photos that really capture Laura’s unique creative business story —boosting her confidence and giving her a professional edge online.
The Challenge: a lack of photos and confidence
Graphic Designer Laura, came to me with a clear need: she wanted professional and creative brand photography that truly represented her brand and personality. Relying on one selfie for her About Us page and social posts made it almost impossible for her to create engaging content and showcase her business in a meaningful way.
She shared with me how her confidence had taken a hit since she’d had children, yet she was committed to seeing her creative business thrive. She just needed the right visuals to help her share her incredible talent and services.
The solution: Creative brand photography
Through my creative and strategic Focus, Frame, and Flourish brand photography process, I helped Laura feel fully prepared ahead of shoot day. We spent time planning out the range of photos that would best serve her business goals, from profile photos to behind-the-scenes shots.
We looked at how she could use these images across her website and social media to enhance her visibility, engage her audience, and tell her story.
Shoot Day: Capturing The Inky Giraffe’s Creativity
We designed a brand shoot to capture Laura in her creative element, setting the scene near her home at Heybridge Basin in Essex. Starting in her cozy home studio, we documented her creative process and the behind-the-scenes details of her work.
Then, we moved to the seawall by her home, a spot where she finds inspiration, to capture some more relaxed and natural images of Laura.
Our goal was creative brand photography that would communicate Laura’s warm, engaging, and artistic personality. The varied backdrops provided the perfect setting to reflect her creative spirit showing the behind the scenes of her everyday environment.
The Result: Brand photography bursting with creativity
Laura’s creative brand photography gallery was filled with a variety of photos, from personal profiles to storytelling images with negative space for overlaying text. We even captured some playful shots—like Laura jumping in the air outside—that showcased her fun, quirky side.
This range of creative and personal images gave Laura all she needed to consistently and confidently show up online.
“Thank you so much Claire, I absolutely LOVE my brand photos!
Honestly, I know this may sound daft, but I’m in tears because I actually like how I look in those photos.
You have done an amazing job at capturing the fun, creative me and all I have to offer though my business – thank you so much xx
I was so nervous because I still don’t like how I look after having my children. But when I saw those the photos, I realised I am still the fun, creative, quirky London girl I always have been!
I can’t wait to use them across my website and social media content, to show off the business I have built and am so proud of!”
Laura is such a talented, creative and special person. To hear her realise this and believe in what she creates for others through her business, truly brings me joy.
And that’s why a brand photo shoot is soooo much more than just some headshots.
It’s about the belief in your talents and what you deliver through your business, so you can give it the best tools to grow and flourish. It’s about showcasing the magic and passion you pour into your business, to enable you to ignite your website and marketing content with your personality, to attract, connect and engage with your dream clients.
The Impact: Showcasing creativity and building confidence
For Laura, this creative brand photography package, was about more than just photos; it was about rediscovering herself and gaining the confidence to put her work out into the world. Now, equipped with a gallery of professional images that reflect her brand’s essence, Laura can proudly showcase her business and connect with her dream clients.
Laura gained so much more than just photos from her brand shoot:
1. Confidence: The shoot helped her feel comfortable in her own skin, allowing her to see herself as the fun, creative person she’s always been. This boost in confidence empowered her to put herself and her business out there with pride.
2. Visibility: With a full gallery of diverse, professional images, Laura now has the tools to consistently and authentically show up on her website and social media, making it easier to create content that represents her business.
3. Connection with her Audience: The photos tell her story in a way that helps her connect with her target clients, showcasing her unique style, personality, and the passion she pours into her work—qualities that draw people in and build trust.
4. Content Variety: From profile shots to behind-the-scenes images and creative storytelling photos, Laura now has a wonderfully varied library of images she can use to promote her business across different platforms, whether for website content, social media posts, or marketing materials.
5. Brand Identity: The shoot captured the essence of her brand, from her creative workspace to her local surroundings. This makes her brand feel real and approachable, reinforcing her credibility and appeal.
Laura gained the confidence and content she needed to elevate her visibility, connect with her audience, and showcase her business in a way that aligns with her values and goals.
